Finding my name everywhere in London
Here's my face with artist Alex Valentina's gorgeous art
Fall in the Hudson Valley with my bestie, Nick!
My curiosity is massive. The world constantly inspires and challenges me to learn, move and grow. I'm a well-rounded and highly skilled graphic designer with 20 years of industry expertise. Clear and friendly communication is something I value highly and pride myself in with everything I do. I'm an avid writer and enjoy integrating visual design with thorough research, data and rationale. I bring a warm and collaborative energy to teams, possess a hyper-focused attention to detail and strong work ethic. I've supported freelance clients throughout my career and fully freelance since 2023, allowing me flexibility to pursue lots of learning opportunities and travel. I adore animals and enjoy balancing design endeavors with pet sitting in the Hudson Valley and the Catskills, New York. I'm active on Rover, where I earned the prestigious 'Star Sitter' status, a program that highlights responsive sitters who deliver highly rated care. You can read my pet care clients' reviews and see cute dogs and cats here!
Email me at: abbeyley@gmail.com | Connect on LinkedIn
Capabilities:
• Creative Direction – Concept Ideation, Experiential Design, Brand Activations, Visual Design Systems
• Leadership – Team Management, Mentorship & Goal Setting, Team Engagement, Client Interaction
• Graphic Design – Typography, Color Theory, Layout, Editorial, Illustration, Posters, Merchandise
• Branding – Logo Design, Branding Systems, Brand Guidelines, Marketing Materials
• Presentations – Deck Design, Pitch Concept Ideation, Mockups, Presenting to Clients
• Writing – Brand Manifestos, Articles, Essays, Copywriting, Tone of Voice
• Social Media Content – Design, Motion Graphics, Video Editing, Custom Captions, Post Copywriting
• Experiential – Key Art, Signage, Wayfinding, Large Scale Banners, Billboards, Motion & Stage Visuals
• Creative Direction – Concept Ideation, Experiential Design, Brand Activations, Visual Design Systems
• Leadership – Team Management, Mentorship & Goal Setting, Team Engagement, Client Interaction
• Graphic Design – Typography, Color Theory, Layout, Editorial, Illustration, Posters, Merchandise
• Branding – Logo Design, Branding Systems, Brand Guidelines, Marketing Materials
• Presentations – Deck Design, Pitch Concept Ideation, Mockups, Presenting to Clients
• Writing – Brand Manifestos, Articles, Essays, Copywriting, Tone of Voice
• Social Media Content – Design, Motion Graphics, Video Editing, Custom Captions, Post Copywriting
• Experiential – Key Art, Signage, Wayfinding, Large Scale Banners, Billboards, Motion & Stage Visuals
Software:
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Firefly, Acrobat. Figma. Familiar leveraging AI tools ChatGPT & Midjourney mindfully into projects.
Learning:
Music Software Ableton Live 12, Touch Designer, Unreal Engine
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Firefly, Acrobat. Figma. Familiar leveraging AI tools ChatGPT & Midjourney mindfully into projects.
Learning:
Music Software Ableton Live 12, Touch Designer, Unreal Engine
Recent Courses & Residencies:
• Spanish classes at EF International Language Campus in Barcelona, April 2026
• Design Research, Writing & Criticism Residency at SVA, June 2024
• Two 10-week Gotham Writers Workshops in Memoir Writing in 2024 & 2025
• NYU x Rolling Stone Modern Journalism course in 2024
• Reuters Introduction to Digital Journalism course in Dec 2023
You can read my articles and essays on Substack and Medium.
• Spanish classes at EF International Language Campus in Barcelona, April 2026
• Design Research, Writing & Criticism Residency at SVA, June 2024
• Two 10-week Gotham Writers Workshops in Memoir Writing in 2024 & 2025
• NYU x Rolling Stone Modern Journalism course in 2024
• Reuters Introduction to Digital Journalism course in Dec 2023
You can read my articles and essays on Substack and Medium.
Awards & Industry Recognition:
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”
Career highlights:
Designing World Cup 2026 graphics for Match Day Live at Brookfield Place in NYC
Graphic Design support for contestants on reality show On Brand with Jimmy Fallon
Osteoporosis Awareness 'Stand Bone Strong' Campaign & Symbol Design
Senior Art Director (FT) & Associate Creative Director (contract) at Real Chemistry
SVA Residency: Design Research, Writing & Criticism, June 2024
Heineken experiential activations at Coachella Festival, the US Open, and Formula 1 racing events
Social Content Creation for Twin Health
Creative Direction, Design and Animation for 1AB Media and their biotech clients
Illustrations for Google Play and Google Play Music at Big Spaceship
Graphic Design & Motion for live music events, festivals and music releases at Blackbird Presents
Design, branding, and influencer events marketing with MFG in Los Angeles
Social media animations for Netflix series
Motion & Animations for Austin City Limits Festival
Art Direction and Experiential Designs for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
... and creating so many posters I have a section dedicated to them!
Graphic Design support for contestants on reality show On Brand with Jimmy Fallon
Osteoporosis Awareness 'Stand Bone Strong' Campaign & Symbol Design
Senior Art Director (FT) & Associate Creative Director (contract) at Real Chemistry
SVA Residency: Design Research, Writing & Criticism, June 2024
Heineken experiential activations at Coachella Festival, the US Open, and Formula 1 racing events
Social Content Creation for Twin Health
Creative Direction, Design and Animation for 1AB Media and their biotech clients
Illustrations for Google Play and Google Play Music at Big Spaceship
Graphic Design & Motion for live music events, festivals and music releases at Blackbird Presents
Design, branding, and influencer events marketing with MFG in Los Angeles
Social media animations for Netflix series
Motion & Animations for Austin City Limits Festival
Art Direction and Experiential Designs for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
... and creating so many posters I have a section dedicated to them!