Capabilities:
• Creative Direction – Campaign Concepts, Experiential Ideas, Visual Design Treatments
• Graphic Design – Brand Systems, Logos, Posters, Merchandise, Layout, Presentations
• Leadership – Client Facing Confidence, Team Management, Mentorship, Goal Setting
• Event Materials – Key Art, Signage, Large Scale Banners, Billboards, Motion, Visuals
• Writing – Brand Manifestos, Articles, Essays, Blog Posts, Website & Social Media Copy
• Social Media – Typography, Video Editing, Motion Graphics, Carousels, Post Copy
• Creative Direction – Campaign Concepts, Experiential Ideas, Visual Design Treatments
• Graphic Design – Brand Systems, Logos, Posters, Merchandise, Layout, Presentations
• Leadership – Client Facing Confidence, Team Management, Mentorship, Goal Setting
• Event Materials – Key Art, Signage, Large Scale Banners, Billboards, Motion, Visuals
• Writing – Brand Manifestos, Articles, Essays, Blog Posts, Website & Social Media Copy
• Social Media – Typography, Video Editing, Motion Graphics, Carousels, Post Copy
Software:
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Firefly, Acrobat. Figma. Familiar leveraging AI tools ChatGPT & Midjourney mindfully into projects.
Learning:
Music Software Ableton Live 12, Touch Designer, Unreal Engine
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Firefly, Acrobat. Figma. Familiar leveraging AI tools ChatGPT & Midjourney mindfully into projects.
Learning:
Music Software Ableton Live 12, Touch Designer, Unreal Engine
Email me at: abbeyley@gmail.com | Connect on LinkedIn
My curiosity is massive. The world constantly inspires and challenges me to learn, move and grow. Here are some courses and residencies I've been up to recently:
• Spanish classes at EF International Language Campus in Barcelona April 2026
• Inspired beyond belief attending OFFF Barcelona in April 2026
• Residency at SVA in Design Research, Writing & Criticism in June 2024
• Two 10-week Gotham Writers Workshops in Memoir Writing in 2024 & 2025
• NYU x Rolling Stone Modern Journalism certificate course in 2024
• Reuters Introduction to Digital Journalism course in Dec 2023
You can read my articles and essays on Substack and Medium.
• Spanish classes at EF International Language Campus in Barcelona April 2026
• Inspired beyond belief attending OFFF Barcelona in April 2026
• Residency at SVA in Design Research, Writing & Criticism in June 2024
• Two 10-week Gotham Writers Workshops in Memoir Writing in 2024 & 2025
• NYU x Rolling Stone Modern Journalism certificate course in 2024
• Reuters Introduction to Digital Journalism course in Dec 2023
You can read my articles and essays on Substack and Medium.
Awards & Industry Recognition:
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”
Career highlights:
Designing World Cup 2026 graphics for Match Day Live at Brookfield Place in NYC
Graphic Design support for contestants on reality show On Brand with Jimmy Fallon
Osteoporosis Awareness 'Stand Bone Strong' Campaign & Symbol Design
Senior Art Director (FT) & Associate Creative Director (contract) at Real Chemistry
SVA Residency: Design Research, Writing & Criticism, June 2024
Heineken experiential activations at Coachella Festival, the US Open, and Formula 1 racing events
Social Content Creation for Twin Health
Creative Direction, Design and Animation for 1AB Media and their biotech clients
Illustrations for Google Play and Google Play Music at Big Spaceship
Graphic Design & Motion for live music events, festivals and music releases at Blackbird Presents
Design, branding, and influencer events marketing with MFG in Los Angeles
Social media animations for Netflix series
Motion & Animations for Austin City Limits Festival
Art Direction and Experiential Designs for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
... and creating so many posters I have a section dedicated to them!
Graphic Design support for contestants on reality show On Brand with Jimmy Fallon
Osteoporosis Awareness 'Stand Bone Strong' Campaign & Symbol Design
Senior Art Director (FT) & Associate Creative Director (contract) at Real Chemistry
SVA Residency: Design Research, Writing & Criticism, June 2024
Heineken experiential activations at Coachella Festival, the US Open, and Formula 1 racing events
Social Content Creation for Twin Health
Creative Direction, Design and Animation for 1AB Media and their biotech clients
Illustrations for Google Play and Google Play Music at Big Spaceship
Graphic Design & Motion for live music events, festivals and music releases at Blackbird Presents
Design, branding, and influencer events marketing with MFG in Los Angeles
Social media animations for Netflix series
Motion & Animations for Austin City Limits Festival
Art Direction and Experiential Designs for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
... and creating so many posters I have a section dedicated to them!