Hello! Thank you for being here.
I'm a colorful, creative human with nearly 2 decades of expertise in creative direction, graphic design, motion graphics, and experiential ideation. My experience spans across the music industry, festivals, national sporting events, wellness, healthcare, and podcasting. I've worked with creative studios, marketing agencies, public relations firms, small businesses, artists and entrepreneurs! I'm based in the beautiful Hudson Valley in New York and work from my home studio.
I love to write articles, essays and creative nonfiction as well. You can read some of my pieces on Medium and I'm working on launching a Substack! I love learning and have taken time to sharpen my writing chops:
In June 2024 I completed a residency at SVA in Design Research, Writing & Criticism, aka D-Crit.
I've finished two 10-week Gotham Writers Workshops in Memoir writing in 2024 and 2025 with phenomenal instruction by Cullen Thomas and Cindy House. I meet with some of my fellow writers from Cullen's class every few months to share writing, read and critique each others' projects.
In June 2024 I completed a residency at SVA in Design Research, Writing & Criticism, aka D-Crit.
I've finished two 10-week Gotham Writers Workshops in Memoir writing in 2024 and 2025 with phenomenal instruction by Cullen Thomas and Cindy House. I meet with some of my fellow writers from Cullen's class every few months to share writing, read and critique each others' projects.
Get in touch: abbeyley@gmail.com | Connect on LinkedIn
Career highlights include:
Graphic Design support for On Brand with Jimmy Fallon on NBC / Peacock
Completed a residency at SVA in Design Research, Writing & Criticism in June 2024
Creative / Art Direction with 120/80 Group and 1AB Media for healthcare and biotech clients
Heineken USA creative with CMG for Coachella, The US Open, and Formula 1 Racing
Senior Art Director at Real Chemistry – an innovative healthcare agency
Illustrating and animating at SPCSHP (formerly Big Spaceship)
Graphic design for live music events, releases and broadcast at Blackbird Presents
Design, branding and events marketing with MFG in Los Angeles
Social animations for various Netflix series
Collaborating on motion & animations for Austin City Limits Festival social content
Art Direction for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
...and creating so many posters I have a section dedicated to them!
Completed a residency at SVA in Design Research, Writing & Criticism in June 2024
Creative / Art Direction with 120/80 Group and 1AB Media for healthcare and biotech clients
Heineken USA creative with CMG for Coachella, The US Open, and Formula 1 Racing
Senior Art Director at Real Chemistry – an innovative healthcare agency
Illustrating and animating at SPCSHP (formerly Big Spaceship)
Graphic design for live music events, releases and broadcast at Blackbird Presents
Design, branding and events marketing with MFG in Los Angeles
Social animations for various Netflix series
Collaborating on motion & animations for Austin City Limits Festival social content
Art Direction for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
...and creating so many posters I have a section dedicated to them!
Awards & Industry Recognition
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”