Hello! Thank you for being here.
I'm a colorful, creative human with nearly 2 decades of expertise in creative direction, graphic design, motion graphics, and experiential ideation. My experience spans across the music industry, festivals, national sporting events, wellness, healthcare, and podcasting. I've worked with creative studios, marketing agencies, public relations firms, small businesses, artists and entrepreneurs!
I also love to write articles, essays and creative nonfiction.You can read my pieces on Substack and Medium. There are some exciting projects in the works and I've been sharpening my chops lately:
I completed the D-Crit residency at SVA in Design Research, Writing & Criticism in June 2024.
I've also taken two Gotham Writers Workshops:
Memoir 1 with Cullen Thomas in 2024 & Memoir 2 with Cindy House in 2025.
I completed the D-Crit residency at SVA in Design Research, Writing & Criticism in June 2024.
I've also taken two Gotham Writers Workshops:
Memoir 1 with Cullen Thomas in 2024 & Memoir 2 with Cindy House in 2025.
I'm based in the beautiful Hudson Valley in New York and work from my home studio.
Get in touch: abbeyley@gmail.com | Connect on LinkedIn
Get in touch: abbeyley@gmail.com | Connect on LinkedIn
Career highlights include:
D-Crit residency at SVA in Design Research, Writing & Criticism in June 2024
Freelance Creative / Art Direction with 120/80 Group and 1AB Media
Heineken USA creative with CMG for Coachella / US Open / Formula 1 racing 2024
Senior Art Director at Real Chemistry – an innovative healthcare agency
Illustrating and animating at SPCSHP (formerly Big Spaceship)
Graphic design for live music events, releases and broadcast at Blackbird Presents
Design, branding and events marketing with MFG in Los Angeles
Social animations for various Netflix series
Collaborating on motion & animations for Austin City Limits Festival social content
Art Direction for Wanderlust yoga festivals
Crafting cover artwork for music releases and podcasts
...and so many posters – I have a section dedicated to them!
Freelance Creative / Art Direction with 120/80 Group and 1AB Media
Heineken USA creative with CMG for Coachella / US Open / Formula 1 racing 2024
Senior Art Director at Real Chemistry – an innovative healthcare agency
Illustrating and animating at SPCSHP (formerly Big Spaceship)
Graphic design for live music events, releases and broadcast at Blackbird Presents
Design, branding and events marketing with MFG in Los Angeles
Social animations for various Netflix series
Collaborating on motion & animations for Austin City Limits Festival social content
Art Direction for Wanderlust yoga festivals
Crafting cover artwork for music releases and podcasts
...and so many posters – I have a section dedicated to them!
Awards & Industry Recognition
One Show Gold Pencil, 2022
14th Annual Shorty Awards Winner, Pharma & Healthcare
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”