Hi! I'm Abbey Ley.
I currently work as a freelance Creative Director and am based in the beautiful Hudson Valley in New York. My experience spans across advertising, music, festivals, television, beer & spirits, sporting & racing events, healthcare, wellness, beauty and more. I'm a friendly and warm collaborator and an ambitious, detail-oriented self-starter. I have worked with advertising agencies, creative studios, marketing and public relations firms, small businesses, artists, entrepreneurs, nonprofits, event producers, television production teams, and video production houses.

Email me at: abbeyley@gmail.com  |  Connect on LinkedIn
Capabilities:
• Creative Art Direction – Campaign Concepts, Experiential Ideas & Mockups, Visual Design
• Graphic Design – Branding / Logos, Posters, Merchandise, Editorial Layout, Presentations
• Event Materials – Key Art, Signage, Large Scale Banners, Motion Graphics, Visuals
• Writing – Brand Manifestos, Articles, Essays, Blog Posts, Website & Social Media Copy
• Social Media Content Creation – Typography, Layout, Motion, Animation, Video Editing, Avatars, Icons, Social Channel Skins, Static Posts, Carousels, Reels, Copywriting
My curiosity is massive. The world constantly inspires and challenges me to learn, move and grow. Here are some courses and residencies I've been up to recently: 

•  Spanish classes at EF International Language Campus in Barcelona April 2026
•  Inspired beyond belief attending OFFF Barcelona in April 2026
•  Residency at SVA in Design Research, Writing & Criticism in June 2024
•  Two 10-week Gotham Writers Workshops in memoir writing in 2024 & 2025
•  NYU x Rolling Stone Modern Journalism certificate course in 2024
•  Reuters Introduction to Digital Journalism course in Dec 2023

You can read my articles and essays on Substack and Medium.
Awards & Industry Recognition:

One Show Gold Pencil, 2022 
14th Annual Shorty Awards Winner, Pharma & Healthcare 
Cannes Lions - Pharma: Silver & Bronze Winner, Regulated: Direct to Patient, 2022 
Clio Health Awards: Gold Winner, Film (Pharma)/DTC, 2022 
MedAdNews Manny Awards: Winner, Best Consumer Web Campaign, 2022 
PRWeek Healthcare & Pharma Comms Awards: 2nd Place, Best in Social Media and/or Influencer, 2022
Industry recognition: AdAge hailed House Rules as one of the “10 Best Celebrity Ads of 2021”
Career highlights: 
Graphic Design support for contestants on reality show On Brand with Jimmy Fallon
SVA residency in Design Research, Writing & Criticism, June 2024
Heineken USA creative with CMG for Coachella, The US Open, and Formula 1 Racing events
Creative Direction with 120/80 Group and 1AB Media for healthcare and biotech clients
Senior Art Director & Team Lead at Real Chemistry – an innovative healthcare agency
Illustrating and animating at Big Spaceship
Graphic design for live music events, releases and broadcast at Blackbird Presents
Design, branding and events marketing with MFG in Los Angeles
Social media animations for various Netflix series
Collaborating on motion & animations for Austin City Limits Festival social content
Art Direction for Wanderlust yoga festivals
Living and working in Switzerland with ICON Worldwide
Crafting cover artwork for music releases and podcasts
... and creating so many posters I have a section dedicated to them!
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