I was Art Director at Wanderlust for four years and evolved the yoga festival brand's visual aesthetic through massive growth.
This was an all-encompassing role with responsibility for all aspects of branding, creating poster illustrations, festival merch, printed guidebooks with map and schedules, stage banners, signage, partnership activation design and marketing materials. It was an incredible role that gave me tons of valuable experiences, new friends and many epic adventures!
This was an all-encompassing role with responsibility for all aspects of branding, creating poster illustrations, festival merch, printed guidebooks with map and schedules, stage banners, signage, partnership activation design and marketing materials. It was an incredible role that gave me tons of valuable experiences, new friends and many epic adventures!
Wanderlust + lululemon Co-Brand
In 2013, our partnership with lululemon evolved to bring a dome shop in the marketplace of each festival! I created a custom Wanderlust x lululemon logo and a sophisticated line of high quality merch designs together. I leveraged my illustration and hand lettering skills for the designs. I also depicted the dome within artwork for each poster and ad for all of our festivals.
One of our Wanderlust volunteers with the 2012 program guidebook.
Website Designs
I carefully designed varied credentials for everyone in our crew and our attendees.
