Art Direction & Motion Design for Moon Pod paid social
Moon Pod is a super comfy zero-gravity bean bag. They were seeking a video ad that matched the ethereal aesthetic of their instagram account and utilized their minimal product footage. I came up with this concept which I called Dreamscape Voyage and they were instantly thrilled with it. Two different pieces of footage were used for A/B testing. I formatted videos in different sizes to share across platforms.
For our second project together, the client asked for an ad that displayed more text explaining the product. I combined their minimal footage with space visuals and utilized the same audio track they loved in the previous ad.
This ad generated over 10 million impressions and over 200k clicks!
The focus of this ad is fitness recovery.
The client provided a variety of footage, which I selected, edited and added subtle motion effects and text.
I also selected the upbeat, high-energy track to best fit the content.
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