Moon Pod, a zero-gravity bean bag company asked me to create an ethereal video ad that matched the aesthetic of their instagram and utilized their product footage. I came up with the concept, 'Dreamscape Voyage,' depicting a woman relaxing onto a moon pod amidst glowing pink and white clouds, subtly floating across the screen to a modern, inspiring music track. Two different pieces of footage were used for A/B testing and the video was formatted into multiple sizes for various platforms.
For our next project together, the client asked for an ad with more text explaining the product. I combined their minimal, close-up product footage with visuals of outer space, adding an astronaut to emphasize the "float" message. The music was very well received, so we repurposed the same track to help establish their sonic branding.
This resulted in their best performing ad with the most engagement and conversion metrics:
The focus of this ad is fitness recovery. The client provided a variety of footage, which I selected, edited and added subtle motion effects, text and upbeat, high-energy music: