I had the privilege of working as Art Director with Wanderlust, an international yoga festival and wellness brand from 2011 to 2014. I evolved the brand's visual aesthetic through massive growth from 3 festivals to multiple annual festivals and one-day events. This was an all-encompassing role with responsibility for everything visual including branding, festival key art, poster illustrations, merchandise, guidebooks with map and schedules, stage banners, signage, website design, social media, and custom partnership activation design. I also supported in event production onsite managing photographer teams, access passes and artist relations. This was a formative role for me that gave me valuable experience, a deeper yoga and wellness practice, new friends and epic adventures!
