Galderma is an American-Swiss pharmaceutical company specializing in dermatological treatments and skin care products. Restylane is their leading line of hyaluronic acid gel facial filler, FDA approved for use in the lips, chin, cheeks and undereye hollows. As Senior Art Director with Real Chemistry, I created organic and paid social media content for Galderma's Restylane USA instagram from 2021 through 2023. I art directed this sizzle reel highlighting our team's work on Restylane with key impressions and statistics from our social listening and analytics on our content in 2021:
Our team faced the challenge of creating compelling content for products used in the face... without images of patients' faces after photoshoots halted amidst the pandemic. As a result, we crafted ideas for engaging instagram followers leveraging the brand's product sku colors, graphics, and animations.
Client LOVED the tuLIPs!
Successfully introduced Restylane's new Eyelight product without patient images
After the launch of Restylane Contour, a new filler approved for the cheeks, we received some fantastic patient model photos and video footage to work with from Galderma's partner creative agency, GREY. I crafted compositions of images and video layered with animations and details like dandelion seeds floating in the wind. Restylane Kysse for the lips won the NewBeauty Award for the second year in a row and we created this piece with dynamic snippets captured from a longer video ad behind kinetic type and the NewBeauty Award seal.
2023 saw a beautiful and diverse new set of imagery with Restylane's "For Any And Every Look" campaign along with the launch of their new Eyelight product. Our team intentionally evolved the brand's aesthetic to look sophisticated and feel editorial. We finessed motion techniques and worked with more audio to create beautiful, compelling pieces. This content also introduced Restylane's refreshed new word mark.