Dysport is Galderma's tox product that temporarily smooths frown lines between the brows. After the successful evolution of Restylane social content my team at Real Chemistry created, we landed more work with Galderma. I joined the account in early 2023 and created organic and paid content for their instagram through the year.
One of my first projects was to create carousel ads to market the treatment to health care providers. I created a set of sophisticated designs focused on results, data and Dysport's strong reputation.
Boxed Warnings are the highest safety-related warning that medications can have assigned by the FDA. These warnings are intended to bring the consumer’s attention to the major risks of the drug. This comes with regulations to include important safety information (ISI) at the bottom of every piece of creative. The full scrolling ISI also appears at the end of every post when shared online so that people can read and be aware of any risks that may arise with this treatment.
I collaborated closely with our social strategy team to brainstorm unique ideas. We faced the challenge of not having updated patient images to work with, so we had to get creative. We crafted a Taylor-inspired 'Anti-Hero' piece featuring the Dysport vial. This asset received significantly more engagement than most of the previous in-feed posts. Below is a still in the feed. Hit play on the video to see the full animation. We couldn't include the song, but feel free to sing along!
For Dysport's birthday, we created an animated story featuring a countdown to celebrate, complete with music, confetti and a birthday candle! For the feed, we kept it clean, simple and sophisticated.
Here are a few more ways we got creative without patient images to feature.
Toward the end of Summer '23, we launched a beautiful new campaign called Definitely Dysport. This was a huge team effort at Real Chemistry involving months of ideation, model casting with Dysport's demographics and diversity in mind. Fresh botanical illustrations and some new clean typefaces transitioned our feed.
