I worked with the CMG team to create designs for Heineken USA's branded experiential activation:
Heineken House at Coachella 2024. The Heineken House is a stage and experience within the music and arts festival with its own lineup of performances and DJ sets on each day. I worked on lineup announcement graphics, social media assets, directional signage, menu designs, digital and printed collateral, designs for hospitality, a photo moment and more!
Heineken House at Coachella 2024. The Heineken House is a stage and experience within the music and arts festival with its own lineup of performances and DJ sets on each day. I worked on lineup announcement graphics, social media assets, directional signage, menu designs, digital and printed collateral, designs for hospitality, a photo moment and more!
Lineup Poster:
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/a7168d97-4c37-4d26-8d4b-cc91c3d119a7_rw_3840.png?h=f5bef9ba031d10f98182ed01bd5fbc25)
Heineken House Coachella T-Shirt:
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/913faa05-adf0-4a44-a170-c707f4ba0df0_rw_3840.png?h=9c8bb7d3e5f79f9968bd83b340dab958)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/0dc82591-fc8b-47c4-b02a-ebc2274fae1b_rw_3840.png?h=6094d85d213c70f039fb690dc53b508d)
Digital / Social Graphics:
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/33d64f3d-e0e6-4a1a-85d3-d52c3e1ef29c_rw_3840.png?h=1ae46efe3d6585e3398f97bd1a6a1d5b)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/3844733d-34e5-47a5-9b62-4d61e652c3a0_rw_3840.png?h=2a4b1e6bcef8701d843675d912880070)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/3e662a58-f3af-4336-beea-1ff75d2fca1f_rw_3840.png?h=86f6c3bfd71966129271b2ab155e0f02)
![Graphic for COACHELLA email newsletter](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/f8cb58d7-384d-42a4-b66e-5db37d6ccb08_rw_1920.png?h=b55910cc74644b1c32b528a86e60a6d6)
Graphic for COACHELLA email newsletter
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/28eab881-1245-457d-a8e4-140d4f6cbd2b_rw_3840.png?h=95d36028a4ce05ffe59320d77ab4912c)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/caccd0ca-9b5e-488a-b494-dd55898b7d0a_rw_3840.png?h=d3577e8b0dc36cb74eae3c04eb5b766c)
Event & Hospitality Signage:
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/e33028f3-c79a-42ee-b966-d015d68fe33f_rw_1920.png?h=543430dab6c0a16d455b234d28d2800e)
Photo backdrop moment
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/3969431e-fc4c-4d98-9e5e-265917de0876_rw_3840.png?h=23e4b56c46d94768ab23e0fbfc3d07a0)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/8da74cc2-50bb-4023-be7d-8b37105a2111_rw_1920.png?h=a958da6b38585d21c48719ea26b07786)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/a663ac80-f9c0-42eb-a9cb-9310ee368c31_rw_1920.png?h=f03dc4075841dea4cbea60048caa27ef)
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/aaadfc8e-2d36-4081-95ac-d9ddb52b1293_rw_3840.png?h=86868e4a9f1f7aaf0d05f40dc02f44ee)
![Hotel lobby pop-up banner](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/8f22b367-d998-4753-afc2-ca270bd62a2a_rw_600.png?h=c41413a9990b6bfa7938b920829f20ec)
Hotel lobby pop-up banner
![Hotel elevator door decals](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/3ee5c942-d590-47f0-9957-5810e6ea7941_rw_1200.png?h=c59d0f577fd014f4342661eb36a1fec5)
Hotel elevator door decals
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/57f36842-db3b-4b4e-9ede-6fe3e4cbddac_rw_3840.png?h=cf59a58d3a2c32c57c6afff831780d44)