I worked with the CMG team to design tons of Heineken branded materials for their activations at Formula 1 in Miami and Red Bull Racing Fan Fest, an off-site festival. We developed pop-up container bar designs, directional signage, hospitality collateral, menu boards, sweepstakes, custom bar carts, patches and more!
Formula 1 Racing and Heineken x Red Bull Racing Fan Fest in Miami
Event photos courtesy of CMG
Event photos courtesy of CMG
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Container bar renderings:
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Custom Patch Designs:
Fans selected patches to customize baseball caps for a fun F1 giveaway
Fans selected patches to customize baseball caps for a fun F1 giveaway
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/ce5ef86a-1c0a-429a-b2c7-38be0ed4e834_rw_1920.png?h=ce725017282e7e69a0c19f619aa321fe)
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Signage Designs:
![](https://cdn.myportfolio.com/1c9c04c9cb2f1eed3b12e88feb001eaf/e1cd86e2-b5be-4198-b5ad-121279d3d6ec_rw_1920.png?h=3c96c14da5cb4bb999d54677b3778d09)
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