I worked with the CMG team to design tons of Heineken branded materials for their activations at Formula 1 in Miami and Red Bull Racing Fan Fest, an off-site festival. We developed pop-up container bar designs, directional signage, hospitality collateral, menu boards, sweepstakes, custom bar carts, patches and more!
Formula 1 Racing and Heineken x Red Bull Racing Fan Fest in Miami
Event photos courtesy of CMG
Event photos courtesy of CMG
Container bar renderings:
Custom Patch Designs:
Fans selected patches to customize baseball caps for a fun F1 giveaway
Fans selected patches to customize baseball caps for a fun F1 giveaway
Signage Designs: