I supported the Executive Creative Director at experiential agency New Moon with graphic design for Match Day Live at Brookfield Place in NYC. Brookfield Place is a destination in Lower Manhattan for luxury shopping, dining, culture and art. Patrons could watch live World Cup matches in The Winter Garden, 'Work From Bar' with a Stella Artois, kick back with cocktails at The Garden Bar, enjoy free programming, play soccer themed arcade games with the whole family, sign up for pickup soccer matches and youth clinics. Ahead of the program launch and throughout, we worked closely and quickly on a wide array of designs and formats including key art, custom arcade wrap formatting, match schedules, social content, digital signs, promo materials for the activations, cocktail menus and onsite signage.
I'm incredibly proud of this work and it was awesome to create alongside the World Cup. This project required a close attention to every detail, strong composition, balancing multiple tasks and meeting tight deadlines. Below are select designs we created along with event photos, courtesy of New Moon.
Artwork was created for each of the 48 participating teams in the World Cup, featuring photos of fans with face paint. I supported with design formatting, bringing country flag elements into the designs, and ensuring "cup" was translated correctly.
