I collaborated with the activation team at Real Chemistry and influencer agency Starpower to ideate and bring to life concepts for an immersive town takeover: Smirnoff's Lemon Groove Festival in California.
Teaser ad on a city bus
Big Boi as the Lemon Groove headliner
Experiential mockups:
The town's signature lemon sign transforms to Lemon Groove with a custom branded wrap