I collaborated with the team at Real Chemistry as Associate Creative Director to create a unique visual identifier and branding system for Osteoporosis Awareness alongside an empowering campaign that launched in May 2026.
STAND BONE STRONG
Changing the narrative around postmenopausal osteoporosis requires a new kind of dialogue between patients and physicians— one that rallies them around the importance of diagnosis and treatment for osteoporosis; one that turns increased understanding into definitive action. The Osteoporosis Action Network (OAN) brings together osteoporosis leaders to identify the real-world barriers that inhibit secondary prevention, proper diagnosis, and appropriate treatment with the goal of improving post-fracture care and helping reduce the risk of more fractures. During Osteoporosis Awareness and Prevention Month, OAN is proud to introduce a new awareness symbol and shared unifying narrative to give the disease urgently needed visibility, and to become a recognizable badge for osteoporosis used across all organizations in the U.S.
STAND BONE STRONG is more than an emblem. It is a call to action, reflecting OAN's commitment to empowering individuals with knowledge, while encouraging early detection, and elevating bone strength as a lifelong priority.
Changing the narrative around postmenopausal osteoporosis requires a new kind of dialogue between patients and physicians— one that rallies them around the importance of diagnosis and treatment for osteoporosis; one that turns increased understanding into definitive action. The Osteoporosis Action Network (OAN) brings together osteoporosis leaders to identify the real-world barriers that inhibit secondary prevention, proper diagnosis, and appropriate treatment with the goal of improving post-fracture care and helping reduce the risk of more fractures. During Osteoporosis Awareness and Prevention Month, OAN is proud to introduce a new awareness symbol and shared unifying narrative to give the disease urgently needed visibility, and to become a recognizable badge for osteoporosis used across all organizations in the U.S.
STAND BONE STRONG is more than an emblem. It is a call to action, reflecting OAN's commitment to empowering individuals with knowledge, while encouraging early detection, and elevating bone strength as a lifelong priority.
A favorite concept from the creative exploration – an infinity symbol composed of bones commonly fractured:
