Hello! Lovely to see you.

You've landed on the portfolio of Abbey Ley, seasoned Creative Director & Graphic Designer based in the Hudson Valley, New York. I'm a colorful, creative lady with 20 years of expertise in art direction, print design, illustration, branding, motion and social content creation. Working with clients to craft visual branding systems is such a unique and enjoyable process for me. I am very thorough and have a simple 3-round process for logo + visual identity projects, where I gather information about the overall vision, inspiration and competition to inform my design approach. My goal is basically to read minds and bring the vision to life with multiple options to choose from! Creating designs for festivals and experiential activations have been some of my favorite kinds of projects. I've designed key art and poster illustrations for yoga and music festivals, tons of T-shirts, visuals for live music events, album artwork + music packaging, and graphics for TV & films. Most recently, I worked on designs for a fantastic World Cup experience in NYC! I bring a friendly, warm collaborative energy to teams, close attention to detail and a strong work ethic to all of my projects. Browse a varied range of my work below or explore projects by category in the navigation. Currently booking new clients! Get in touch at abbeyley@gmail.com

Match Day Live at Brookfield Place: 2026 World Cup
Stand Bone Strong: Osteoporosis Awareness
Galderma Restylane Social Content Evolution
Heineken x US Open Creative
On Brand with Jimmy Fallon Graphic Design
Beacon Quality Eats
Twin Health social content design
Spotify Digital Ads & Social Content
Heineken House at Coachella Festival Creative
Heineken x Formula 1 Creative
Wanderlust Festivals Creative Direction
Willie Nelson's Outlaw Music Festival Tour
Phexxi "House Rules" Campaign
Galderma Dysport Social Content
Animations for Austin City Limits Festival
Netflix Animated Social Content
Kenny Rogers Tribute Concert Visuals
HARD at the Hollywood Bowl & Red Rocks
Aeropostal Social Content
Animated Type for Stand Together
Art Island's Austin Edge SXSW
Zacapa XO x Karrueche Holiday Party
Blackbird Presents
Visuals for Art Island Events
Branding & Social Content for Dot series launch
Illustrations for Google Play Music
Album Artwork: Ron Pope - Atlanta
Charles Schwab Explainer Videos
Google Fiber digital ads
Animated Social for Waze
Creative Direction: Moon Pod Paid Social
Illustrations for Google Play
Starbucks Digital Ads
Sage Therapeutics "Check on Mom" Wellness Program
Graphic Design: 1AB Media // Life Sciences
Sacred Geometry Art & Animation
Kite Pharma Social Style Guide & Content
Title Design: Edge of the Unknown with Jimmy Chin
We Banjo 3 Tour Poster Illustration
Happy Places VR Experience Design
Art of Biodynamic Wine Illustration